Switch your Feeds to Feedburner Guide

WordPress and other blogging platforms provide default feed address which generally are not useful since you cannot track the number of subscribers easily. Though some plugins are available for tracking visitors but they are not enough.

Feedburner is a excellent feed tracking service. Not only does it tracks the visitors subscribing to your feeds but it offers lot of additional features which include:

  • Offering feeds via email
  • Monetizing your feeds via Feed Ad Network
  • Adding custom content to your feed via FeedFlare
  • Getting a personal domain for your feed
  • Tracking and showing your feed subscribers in real time

So how to redirect old feed visitors to feedburner? Well there are two methods, one of which includes manually replacing old feed addresses with your feedburner feed address and second includes redirecting old feed to Feedburner.

  1. First method includes manually replacing old feed addresses with your feedburner address. Open header.php of your theme file and search for this code:
  2. <link rel=”alternate” type=”application/rss+xml” title=”<?php bloginfo(‘name’); ?> RSS Feed” href=”<?php bloginfo(‘rss2_url’); ?>” />

    and change it to

    <link rel=”alternate” type=”application/rss+xml” title=”<?php bloginfo(‘name’); ?> RSS Feed” href=”http://feeds.feedburner.com/<yourfeedname>” />

    TIP: If you want to increase your comment feed subscribers add a second line below it

    <link rel=”alternate” type=”application/rss+xml” title=”<?php bloginfo(‘name’); ?> RSS Comments Feed” href=”<?php bloginfo(‘comments_rss2_url’); ?>” />

    Here also you can include your feedburner comments feed if you want your comments feed to be via feedburner as

    <link rel=”alternate” type=”application/rss+xml” title=”<?php bloginfo(‘name’); ?> RSS Comments Feed” href=”http://feeds.feedburner.com/<yourfeedname>” />

    After adding this line whenever you click on feed image on your browser address bar you will get such a screen

    Add Comments FeedAfter header.php you need to change code in sidebar.php or any other file where your theme has code to show RSS feeds. If you are using meta form in sidebar, you should disable it since you can’t replace address of feeds in it without editing core files.

  3. Second method is to use FeedSmith Plugin. This plugin is more useful for blogs which were earlier using normal feeds but later want to change to feedburner and do not want to lose old subscribers. First method is useful for subscribers who have just started blogging.

1 Comment


  1. A little while ago a wrote a WordPress plugin that allows you to achieve method 1 without editing any files – you just enter the FeedBurner address of your feed and it will change all references to feeds to the new address, including references made in the meta sidebar widget.

    The homepage for Alter Feed Links is http://purl.org/david/projects/alter-feed-links

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